[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.kamko.sk\/zastarane-marketingove-navyky-ktore-by-europske-podniky-mali-zastavit\/#Article","mainEntityOfPage":"https:\/\/www.kamko.sk\/zastarane-marketingove-navyky-ktore-by-europske-podniky-mali-zastavit\/","headline":"Zastaran\u00e9 marketingov\u00e9 n\u00e1vyky, ktor\u00e9 by eur\u00f3pske podniky mali zastavi\u0165","name":"Zastaran\u00e9 marketingov\u00e9 n\u00e1vyky, ktor\u00e9 by eur\u00f3pske podniky mali zastavi\u0165","description":"1. Pou\u017e\u00edva\u0165 technol\u00f3gie, ktor\u00e9 s\u00fa v bl\u00edzkosti, ale nie s\u00fa najlep\u0161ie Majitelia podnikov v Nemecku, Franc\u00fazsku a Holandsku maj\u00fa tendenciu hra\u0165 bezpe\u010dne s miestnymi dod\u00e1vate\u013emi technol\u00f3gi\u00ed, pri\u010dom ignoruj\u00fa sofistikovanos\u0165 a jednoduchos\u0165 pou\u017e\u00edvania platforiem zalo\u017een\u00fdch v USA \/ Spojenom kr\u00e1\u013eovstve. Mnoh\u00e9 podniky v Eur\u00f3pe pou\u017e\u00edvaj\u00fa neohraban\u00e9, zastaran\u00e9 verzie softv\u00e9ru prezentovan\u00e9 v ich miestnych jazykoch. Stoj\u00ed za...","datePublished":"2019-11-12","dateModified":"2023-04-28","author":{"@type":"Person","@id":"https:\/\/www.kamko.sk\/author\/#Person","name":"","url":"https:\/\/www.kamko.sk\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/13dbcc20b7c05fcb5c4a6b0bee5a7107a0aae9238a83a4088a42d170780b2eca?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/13dbcc20b7c05fcb5c4a6b0bee5a7107a0aae9238a83a4088a42d170780b2eca?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"kamko.sk","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.kamko.sk\/wp-content\/uploads\/img_a299478_w16624_t1555580175.jpg","url":"https:\/\/www.kamko.sk\/wp-content\/uploads\/img_a299478_w16624_t1555580175.jpg","height":0,"width":0},"url":"https:\/\/www.kamko.sk\/zastarane-marketingove-navyky-ktore-by-europske-podniky-mali-zastavit\/","wordCount":448,"articleBody":"1. Pou\u017e\u00edva\u0165 technol\u00f3gie, ktor\u00e9 s\u00fa v bl\u00edzkosti, ale nie s\u00fa najlep\u0161ieMajitelia podnikov v Nemecku, Franc\u00fazsku a Holandsku maj\u00fa tendenciu hra\u0165 bezpe\u010dne s miestnymi dod\u00e1vate\u013emi technol\u00f3gi\u00ed, pri\u010dom ignoruj\u00fa sofistikovanos\u0165 a jednoduchos\u0165 pou\u017e\u00edvania platforiem zalo\u017een\u00fdch v USA \/ Spojenom kr\u00e1\u013eovstve.Mnoh\u00e9 podniky v Eur\u00f3pe pou\u017e\u00edvaj\u00fa neohraban\u00e9, zastaran\u00e9 verzie softv\u00e9ru prezentovan\u00e9 v ich miestnych jazykoch. Stoj\u00ed za to pozrie\u0165 sa na niektor\u00e9 technol\u00f3gie, ktor\u00e9 sa celosvetovo roz\u0161\u00edrili:\t\tWordPress (najpou\u017e\u00edvanej\u0161\u00ed integrovan\u00fd CMS pre webov\u00e9 str\u00e1nky)\t\tBuffer a Hootsuite (pl\u00e1novanie a spr\u00e1va soci\u00e1lnych m\u00e9di\u00ed)\t\tMixPanel (pou\u017e\u00edvate\u013esk\u00e1 anal\u00fdza)\t\tShopify (elektronick\u00fd obchod)2. Nerobi\u0165 ni\u010d s webovou str\u00e1nkou \u2013 rokyMohli by ste to nazva\u0165 zvykom? Zvyk z nedbanlivosti! Webov\u00e9 prehliada\u010de sa neust\u00e1le menia. Soci\u00e1lne siete sa vyv\u00edjaj\u00fa a menia svoje rozhrania. Nezab\u00fadajme ani na \u010fal\u0161ie neust\u00e1le sa meniace faktory – o\u010dak\u00e1vania, n\u00e1vyky prehliadania a sofistikovanos\u0165 va\u0161ich pou\u017e\u00edvate\u013eov.St\u00e1le viac \u013eud\u00ed o\u010dak\u00e1va modern\u00e9 rozhrania a pr\u00edstup k inform\u00e1ci\u00e1m jedn\u00fdm kliknut\u00edm. Naj\u010dastej\u0161ie pr\u00edklady tejto nedbanlivosti s\u00fa:\t\tWebov\u00e9 str\u00e1nky, ktor\u00e9 nie s\u00fa mobilne prisp\u00f4soben\u00e9\t\tBlogy, ktor\u00e9 neboli aktualizovan\u00e9 v mesiacoch alebo rokoch\t\tRozhrania API, ktor\u00e9 s\u00fa zastaran\u00e9, napr\u00edklad vlo\u017een\u00e9 videoz\u00e1znamy vo form\u00e1te Flash – pou\u017e\u00edvanie programu Flash v\u00fdrazne pokleslo. Mapy Google tie\u017e ned\u00e1vno zmenili sp\u00f4sob, ak\u00fdm sa mapy zobrazuj\u00fa na webov\u00fdch str\u00e1nkach, a t\u00ed, ktor\u00ed si to nev\u0161imli, bud\u00fa ma\u0165 chybu na mape svojej kontaktnej str\u00e1nky\t\tStarom\u00f3dny dizajn\t\t\u017diadne SSL certifik\u00e1ty – to je zrejm\u00e9 v prehliada\u010di Google Chrome, kde sa zobrazuje spr\u00e1va \u201enie je zabezpe\u010den\u00e1\u201c\t\tM\u00e4t\u00faca typografia: pr\u00edli\u0161 \u010faleko \/ pr\u00edli\u0161 bl\u00edzko, pr\u00edli\u0161 ve\u013ea fontov, ktor\u00e9 nie s\u00fa zoraden\u00e93. Menej je viac\u010eal\u0161\u00edm zvykom je, \u017ee majitelia podnikov nap\u013a\u0148aj\u00fa svoje webov\u00e9 str\u00e1nky zbyto\u010dn\u00fdmi inform\u00e1ciami a komplikovan\u00fdm jazykov\u00fdm \u017earg\u00f3nom.Na svojich webov\u00fdch str\u00e1nkach uchov\u00e1vajte mno\u017estvo textu na v\u00e4\u010d\u0161ine informa\u010dn\u00fdch str\u00e1nok pod dvoma odsekmi a pou\u017e\u00edvajte obr\u00e1zky, polia, titulky, titulky a odr\u00e1\u017eky. Pou\u017eite svoj blog pre dlhodob\u00fd p\u00edsomn\u00fd obsah, s titulkami, ktor\u00e9 s\u00fa navrhnut\u00e9 tak, aby zachytili oko va\u0161ich pou\u017e\u00edvate\u013eov.M\u00e1lo a \u010dasto: Vytv\u00e1rajte dobre navrhnut\u00fd a v\u00fdsti\u017ene p\u00edsan\u00fd obsah vo forme obr\u00e1zkov, \u010dl\u00e1nkov pre host\u00ed, vide\u00ed, fotografi\u00ed, infograf\u00edk a e-kn\u00edh a zdie\u013eajte ich konzistentne (s r\u00f4znymi mo\u017enos\u0165ami, aby ste svoje publikum neob\u0165a\u017eovali).                                                                                                                                                                                                                                                                                                                                                                                        3.7\/5 - (12 votes)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Zastaran\u00e9 marketingov\u00e9 n\u00e1vyky, ktor\u00e9 by eur\u00f3pske podniky mali zastavi\u0165","item":"https:\/\/www.kamko.sk\/zastarane-marketingove-navyky-ktore-by-europske-podniky-mali-zastavit\/#breadcrumbitem"}]}]